๐๐ก๐ ๐๐๐๐ข๐๐ก ๐๐ญ๐๐ง๐ ๐๐ก๐๐ญ ๐๐๐๐ข๐๐ฌ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐จ๐ซ๐ฆ๐ฌ
shares
Most business owners seek out ๐ ๐ซ๐จ๐ฐ๐ญ๐ก: More locations. Greater offerings. More flexibility. ๐๐๐ซ๐โ๐ฌ ๐จ๐ง๐ ๐๐๐ฌ๐ ๐ฌ๐ญ๐ฎ๐๐ฒ ๐ข๐ง ๐ก๐จ๐ฐ ๐ฅ๐๐ฌ๐ฌ ๐๐๐ง ๐๐ ๐ฆ๐จ๐ซ๐.
Tucked away in the heart of Jerusalem, one man runs a tiny street food spot (HaSabichiah) with a shockingly simple model:
๐ฅ Sells exactly two things: Sabich (pita & fried eggplant) and fries.
๐ต Cash only. No credit cards, no digital wallets.
โณ Closes by 5pm. No night-life rush.
๐ฆ No online orders. No delivery apps.
๐ Heโs got a diamond in his ear because when in doubt, bling up.
And thereโs always a line.
How?
๐๐๐๐๐ฎ๐ฌ๐ ๐ค๐ง๐จ๐ฐ๐ข๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐ง๐ข๐๐ก๐๐ฌ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐ญ๐ซ๐ฎ๐ฆ๐ฉ ๐๐จ๐ฅ๐ฅ๐จ๐ฐ๐ข๐ง๐ ๐ญ๐ซ๐๐ง๐๐ฌ ๐จ๐ซ ๐ ๐๐ง๐๐ซ๐ข๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐ซ๐ฎ๐ฅ๐๐ฌ.
This guy doesnโt need a fancy menu. Or a menu at all.
He doesnโt need an app, a loyalty program, or a second location.
๐ฏ He understands his market.
๐ He keeps overhead low.
๐ฐ He turns a profit by keeping things simple.
Structured gripped tape invisible moulded cups for sauppor firm hold strong powermesh front liner sport detail. Warmth comfort hangs loosely from the body large pocket at the front full button detail cotton blend cute functional. Bodycon skirts bright primary colours punchy palette.
And hereโs the kicker: His sabich may not even be the best in town.
But thatโs not the goal.
The goal is: One guy. One product. One profitable business.
In conclusion:
โ Complexity doesnโt guarantee success.
โ
Simplicity, executed well, does.
๐๐ซ๐ ๐ฒ๐จ๐ฎ ๐ฆ๐๐ค๐ข๐ง๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐ก๐๐ซ๐๐๐ซ ๐ญ๐ก๐๐ง ๐ข๐ญ ๐ง๐๐๐๐ฌ ๐ญ๐จ ๐๐?
๐๐ฌ ๐ญ๐ก๐ ๐๐จ๐ฆ๐ฉ๐ฅ๐๐ฑ๐ข๐ญ๐ฒ ๐ง๐๐๐๐ฌ๐ฌ๐๐ซ๐ฒ?
๐ฅ And most importantly, have you eaten here? ๐ฅ
Photo Credit: Aharon Grama
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๐
๐จ๐ ๐๐ฅ ๐๐
๐ & ๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ: ๐๐ฎ๐ญ๐ฌ๐จ๐ฎ๐ซ๐๐๐ ๐๐ฅ๐๐ฑ๐ข๐๐ข๐ฅ๐ข๐ญ๐ฒ; ๐๐ง-๐ก๐จ๐ฎ๐ฌ๐ ๐๐ฉ๐ฉ๐ซ๐จ๐๐๐ก.
