NOTE TO SELF: If a potential client doesn't understand what you do after you have explained it several times, then they won't be a good client.

Maybe not ever, but definitely not at this time.

HERE'S HOW IT WENT DOWNโ€ฆ

I spoke to the CEO of an Israeli charity and shortly thereafter sent a proposal for ongoing work.

Then the founder wanted to meet me. No problem. We had a video call โ€“ the CEO, the founder and myself โ€“ followed by an updated proposal (the founder was interested in a more comprehensive package).

The founder then had questions about the updated proposal. We tried finding a good time for a second, follow-up video call (darn war kept on getting in the way).

Then I got an email from the founder who explained that upon reflection it didn't seem that we were a good fit because REASON X.

I was taken aback as the reason given was an incorrect understanding of what my firm does and how we work with our clients. Mind you, this was something that was explained and stressed a few times but alas, apparently to no avail.

MORAL OF THE STORY

Who's to blame for the miscommunication? I think it's the client. But heck, maybe it was me. Not important.

Regardless, there was repeated miscommunication, which while frustrating might actually be a blessing in disguise that this potential relationship isn't a good fit, at least not at this time.

So I decided to accept the unstated message from G-d: Not all potential clients should be chased.

With that said, Happy Hunting. May the odds be forever in your favor. ๐ŸŽฏ

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